What is an unconference
With a normal conference, the organizers set up a program with speaker slots and wait for the crowd to fill the rooms. With an unconference, we try to avoid this hierarchical way of setting up the event. Instead, the event is participant-driven: Topics are voted for. Everyone is encouraged to speak their mind and participate in sessions.
The Program
June 24th to 27th 2026
| Date | Time | Program |
|---|---|---|
| Wednesday, June 25th 2025 | 10:00 | Team arrival on venue |
| 12:00 - 15:00 | Arrival of caravans & trailer tents on camping site | |
| 19:00 - 23:00 | Welcoming drinks (for those staying at the venue) | |
| Thursday, June 26th 2025 | 07:00 - 09:00 | Breakfast |
| 09:00 - 10:30 | Unconference day 1: Opening & voting | |
| 10:30 - 13:00 | Unconference day 1: Sessions | |
| 13:00 - 14:00 | Lunch | |
| 14:00 - 17:30 | Unconference day 1: Sessions | |
| 18:30 - 21:30 | Diner & drinks | |
| 21:30 - 23:00 | After-party | |
| Friday, June 27th 2025 | 07:00 - 09:00 | Breakfast |
| 09:00 - 10:30 | Unconference day 2: Opening & voting | |
| 10:30 - 13:00 | Unconference day 2: Sessions | |
| 13:00 - 14:00 | Lunch | |
| 14:00 - 17:30 | Unconference day 2: Sessions | |
| 11:30 - 17:30 | Round Table of Agency Owners | |
| 18:30 - 21:30 | Dinner | |
| 21:30 - 23:00 | After-party | |
| Saturday, June 28th 2025 | 07:00 - 12:00 | Breakfast and bye (for those staying at the venue) |
I have spoken
The voting process
During this unconference, the topics are determined by the attendees. To make this possible, in the morning, topics can be written down on Topic Forms that are then posted on a Scheduling Wall. Once this is done, votes can be made by everyone on all topics. The most popular topics are then scheduled by the team into time slots and rooms. This is the way.
And you all get a MageUnconference t-shirt with the text "I have spoken".
Jisse Reitsma
Ruben Creemers
Ruud van Zuidam
Sean van Zuidam
Michiel Gerritsen
Jeroen Boersma
Henk Valk