MageUnconference 2025 Netherlands

It is happening

Organized by Yireo (the few people behind MageTestFest and Reacticon), carried by the Dutch Magento community, cohosted by Mage-OS Nederland, inspired by FireGento & the obsolete Dutchento, hosted in Utrecht, attended by Magento enthousiasts (including you, yes you!).

This event is held with English as main language

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This is the unconference

This is an unconference: There is no program, there are no official speakers, there is just a group of like-minded people, chatting about all kinds of topics.

Via simple principles, the unconference guarantees an inspirational vibe: 1. Whoever shows up are the right people. 2. Whatever happens is fine. 3. Whenever it starts is the right time. 4. It is over when it is over.

Be prepared for plenty of fun and sharing.

Extreme unconferencing

We also would like to introduce everyone to the new concept of extreme unconferencing (which we just made up):

If you are an experienced speaker, make place for others. If you are not experienced with speaking, let's get you a speaker slot to try things out. If you had a topic in mind to talk about, forget about that topic and talk about something else. If you came to the conference to learn about a specific topic, focus upon the other topics instead.

And there's going to be Chaos Agents to guarantee the flexibility.

What does "Mage" stand for?

And this is a MageUnconference. Which could stand for a Magento Unconference. But why not call it a MagentoUnconference then? Well, little Frodo, times have changed. The name "Magento" has always been a trademark of one company (Varien, Magento Inc and now Adobe) and because of copyright laws, the owner of that trademark needs to grant permission for the usage of the name "Magento" with an event like this. It is exactly because of reasons like this, that other initiatives spurred up without the name Magento in it: Firegento, MageOne, Mage-OS. And MageUnconference. You could say therefore that Mage stands for Magento. But the times have changed: Mage-OS is quickly gaining ground as a community effort to support the original product of Magento Open Source (as opposed to Adobe Commerce). And in a way, Mage could stand for Mage-OS as well. Complex topic. Leaving it as it is.

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